Getting everything right in your display at a trade show may seem like a lot of pressure. You only get one chance to impress your audience and draw them in. Everyone is different, so certain things will appeal to different people. How can you reach the largest amount of people and still attract different interests?

When you go to a store and a product is displayed on shelving, how likely are you to notice it? It seems that when products are lumped together on shelving, like in a supermarket or department store, many items get lost in the shuffle, but when an item is alone on display, even in a store with this much inventory, it catches your eye and brings your attention to it.

When we think of trade show materials, it is likely we don’t think that they can have a more practical or recreational use. We think of these materials as a way to promote businesses or products, as attention-getters that bring people closer to see a presentation or actually have a look at a product.

Part of a trade show is marketing yourself and your business, leaving the people who stop to visit your booth with a way to remember you. That may mean you have a handout or a flyer or other paperwork that you want to give to people.